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Last week one day before the start of the Passione Caracciolo I had an amazing photo shooting
for IWC Schaffhausen in cooperation with vintage classic cars from Mercedes. The overall theme was vintage, classic cars and 50ies style. I really love this style which reminds me of Audrey Hepburn, Alfred Hitchcock or Mad Men. Therefore I chose an elegant style for this beautiful IWC watch. On my first pictures you can see the Portofino Automatic 37 / Ref. IW458107: case in 18-carat red gold set with 66 diamonds, silver-plated dial, lilac alligator leather strap with pin buckle in red gold.
The Portofino collection has been an expression of understatement and good taste for 30 years. Thanks to its puristic, timeless design, the watch family has established itself as one of IWC Schaffhausen’s most successful families and is equally popular with both men and women. Georges Kern, CEO of IWC Schaffhausen, explains the thinking behind the new Portofino collection: “IWC has established itself as a global brand, and therefore keeps a close eye on what people are wearing when it comes to watches and jewellery, on what trends are developing. What we are currently observing is an increasing worldwide demand for watches set with diamonds.” IWC has reacted to this with a subtle development of its classic Portofino watch family, whose brand core remains unchanged: extravagant beauty and timeless elegance. “With the 37-millimetre collection, we are making this successful, classic watch line more interesting for customers with slimmer wrists,” explains Georges Kern. “The diamond-set models will appeal to anyone with a preference for wrist watches that combine understated design with a touch of the exquisite.”
Photos – David Biedert
On the pictures below I wear the IWC Portofino Automatic 37 / Ref. IW458104: stainless-steel case set with 66 diamonds, slate-coloured dial, grey alligator leather strap with pin buckle in stainless steel. With this watches, IWC adds a sparkle to the wrist, which for me is very beautiful and special.