Watch – IWC Portugieser Chronograph
Coat – Marc Cain
Scarf – Marc Cain
Denim – Marc Cain
Turtleneck – Marc Cain
Beanie – Marc Cain
Gloves – Marc Cain
Booties – Isabel Marant (similar here)
Bag – Hermès Kelly Bag (here & here)

During my trip to St. Moritz I was able to attend the brand new IWC Boutique. It is the seventh store of the brand in Switzerland and obviously the perfect location. St. Moritz might be small, but it is a global destination and very glamorous. Could there be any better fit than the Swiss wonderland?

The new store captures the wellness atmosphere of the alpine village with noble materials as natural stone, glas and wood in light colors with dark accents. The natural ambience is very glamorous and you just feel so comfortable when entering the store. The open fire is only one homey and premium detail, which reflect the brand’s identity and values. The whole collection is available in store including the Portugieser, Ingenieur, Aquatimer, Portofino and Da Vinci. Everything about IWC is a fusion of technology, aesthetics and luxury; the opening proved the uniqueness and significance of the brand once again.

During my visit I did not only get to see the beautiful new store and known collections, but also the exclusive limited editions, only made for IWC Boutiques.

I wore the IWC Portugieser Chronograph watch during my visit with the classic black leather strap and a white clock face. This is one of my favorite pieces as it goes with every style for any occasion. I adore the IWC collections. The watches are always very elegant, luxurious and strong. No matter if you want to dress serious, fashionable, elegant or casual-chic – there is always a fitting IWC watch.

xx Alex