PRE-OPENING | WOMEN’S PREMIUM WORLD
Last week Breuninger opened a new space in their amazing store in Düsseldorf where international fashion highlights are presented on more than 800 square meters from now on. Famous designers such as Céline, Victoria Beckham, Valentino or Stella McCartney are just a few amazing labels to name that you can find in the new rooms – paradise for every person that is into fashion.
The Pre-Opening was celebrated with a great event, a so called silent fashion show in the new store rooms. Beautiful models were dressed up by the stylist Graziano with the latest fall/winter collections. The models were placed on a little podium so the guests were able to admire the looks while walking through the new store space.
We were a group of three fashion bloggers, asked to choose our favorite look, called the bloggers choice. Lena Terlutter, Lou Beyer and myself picked out our individual highlight among the looks and you can find mine on http://breuninger.me/bloggerschoicebyalexandra. It wasn’t easy to choose among all the beautiful looks but in the end I picked the colorful Valtentino outfit, which represents my style the most.
If you vote for my look you have the amazing chance to win a 500 € shopping voucher from Breuninger. Take a chance and vote right now and if you are lucky you can visit the store with a little pocket money. But hurry up because the voting ends on July 30th.
BREUNINGER MEETS PLATFORM FASHION
The next evening was followed by another great event “Breuninger meets Platform Fashion” in the Areal Böhler in Düsseldorf. The soirée offered an exclusive fashion show presenting the latest international fashion trends of the coming season. Breuninger spoiled their invites by showing inspiring collections while serving great finger food, drinks and offering live DJ sounds.
Just like at the Pre-Opening the models were styled by Graziano. Before the show started I was allowed to check out the stylists looks backstage. I loved his personal handwriting by styling belts around nearly every outfit.
The two evenings were wonderful and it was a great pleasure for me to be a part of the story. I really like the new store space and the choice of grand designers meets my fashion taste. It is a wonderful place to spend hours of searching for the latest fashion highlights.
Photo credit (photo 2,11,12,13) – Uwe Erensmann