150 YEARS OF IWC SCHAFFHAUSEN

150 YEARS OF IWC SCHAFFHAUSEN – what a wonderful occasion to celebrate this amazing brand. The Swiss watch manufacturer is one of the leading brands in the luxury watch segment since 1868. The company is highly recognized internationally and enjoys a great reputation for being innovative and technically advanced. IWC offers stunning designs with amazing details, making every single watch a masterpiece. And what I love as well is the company’s dedication to the environment and their support of institutions around the world for work with children.

Last Tuesday I was invited to Geneva, to celebrate 150 YEARS OF IWC SCHAFFHAUSEN. I was expected at the Airport in Geneva by a special VIP shuttle service that enabled me a luxurious start for a glamorous event. The driver took me to my favorite place to stay in Geneva, the incredible Hotel Beau-Rivage, with its beautiful view on the lake and the Mont-Blanc – and the kindest hosting. After checking in and freshening up after my flight I was taken to the Salon International de la Haute Horlogerie (SIHH) to the companies booth in order to admire the Jubilee collection. The limited edition of 27 pieces was stunning and just perfect for the occasion of celebrating 150 years of company history. It was great to see Christian Grainger-Herr, the CEO of IWC again, to catch up with him and to get insight into the industrial style of the early days of the companies design style.

After admiring the special watches I met the lovely Anna Stewart for an Alexandra Lapp interview for CNN. Anna questioned me a little about my work with IWC and the event and we had a great time together.

Before the big night I returned to my Hotel to get ready for the Gala Evening, celebrating 150 YEARS OF IWC SCHAFFHAUSEN.

The exclusive night hosted around 800 guests from all around the globe. Among them we were a group of bloggers, brand ambassadors and global stars – all representing IWC and honoring the big birthday. There were Cate Blanchett, Bradley Cooper, James Marsden, Dev Patel, Adriana Lima, Karolina Kurkova and Johannes Huebl – just to name a few of them. After gathering on the red carpet a glamorous and fun night started, hosted by the TV presenter Tess Daly. Star acts by Aloe Blacc, Ronan Keating and Paloma Faith performed at their best and the atmosphere was amazing.

I had a great evening, meeting so many interesting people and enjoying the spectacular show acts. We partied all night long…

Thank you so much IWC for the invite to this amazing event. It was a great honor to be part of the grand birthday party, celebrating 150 YEARS OF IWC SCHAFFHAUSEN – I am looking forward to many more spectacular years with you.

xx Alex

xx Alex

GENEVA, SWITZERLAND - JANUARY 15: 150 YEARS OF IWC SCHAFFHAUSEN, Alexandra Lapp at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 15, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 15: 150 YEARS OF IWC SCHAFFHAUSEN, Alexandra Lapp and Christoph Grainger Herr at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 15, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 15: 150 YEARS OF IWC SCHAFFHAUSEN, Alexandra Lapp at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 15, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)GENEVA, SWITZERLAND - JANUARY 15: 150 YEARS OF IWC SCHAFFHAUSEN, A general view at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 15, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)GENEVA, SWITZERLAND - JANUARY 15: 150 YEARS OF IWC SCHAFFHAUSEN, A general view at the IWC booth during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 15, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)150 YEARS OF IWC SCHAFFHAUSEN, 150 YEARS OF IWC SCHAFFHAUSEN, IWC TRIBUTE TO PALLWEBER EDITION «150 YEARS» DA VINCI AUTOMATIC MOON PHASE 36 EDITION «150 YEARS» GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Alexandra Lapp at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, James Marsden and hin son Jack Marsden at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Cate Blanchett at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Bradley Cooper at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Johannes Huebel at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Erwan Jean Hussaff at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Adriana Lima at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC) GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Aloe Blacc and Ronan Keating at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)GENEVA, SWITZERLAND - JANUARY 16: 150 YEARS OF IWC SCHAFFHAUSEN, Alexandra Lapp and Karolina Kurkova at the IWC Gala night during the Maison's launch of its Jubilee Collection at the Salon International de la Haute Horlogerie (SIHH) on January 16, 2018 in Geneva, Switzerland. #IWC150 (Photo by Harold Cunningham/Getty Images for IWC)

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