Werbung – in cooperation with Lana Mueller
Lana Mueller x Alexandra Lapp is one of my latest projects which will be released, soon. A design cooperation with a German coutourier newcomer from Berlin. During the press days in Munich, I saw Lana Mueller’s collection for the first time. I was immediately fascinated by her extremely feminine handwriting and studied all the styles in detail. That was how I met the lovely designer.
Lana approached me, suggesting a design-cooperation: Lana Mueller x Alexandra Lapp. The idea was to fuse Lana Mueller’s sublime handwriting with my own sophisticated styling for a unique collection. That sounded amazing! I was head over heals in love with the idea: My very own imprint in fashion design!!
Back in the days when I was still modelling I had often witnessed the intense process of fashion creation. Being a qualified graphic designer myself, having studied at the university, I’ve always had a feeling for shapes and colors, so I was thrilled, when Lana asked me to pin down my ideas and favorite elements we should integrate in our collection.
That was when I started to elaborate what my favorite key elements are, when it comes to dresses. It seems I have an immensely great liking for low necklines, ruffles, asymmetric elements and a skinny waistline. In one word: feminine details! And then we started actually working on the designs. We focused on dresses and jumpsuits for every occasion, ranging from simple styles to dramatic evening gowns.
I think that color and fabrics are the main factors in fashion and I was honored to be given the important task of selecting them. To achieve a classy and feminine look, I chose black, white and bright red as key colors for the collection Lana Mueller x Alexandra Lapp. I also selected a lot of sheer fabrics and lace elements, because peeking-through skin can be very sexy without being too obvious or obscene.
In the end about 20 breathtaking designs capture the admirers eye with a stunning twist: lots of surprising details like intriguing transparent parts, flowery themes, lace and material mix. And, naturally, I couldn’t resist adding a generous portion of asymmetric elements and daring deep necklines. It was a real pleasure and I had so much fun planning and developing this special collection. To see the initial ideas and first sketches of Lana Mueller x Alexandra Lapp come to life made me so proud.
We really used all our creativity, energy, time and resources to achieve this amazing result and I would be happy, if you like it, too.
Lana Mueller x Alexandra Lapp will soon be available on www.lm-design.com, so come and check it out!