GINZA EAU DE PARFUM | SHISEIDO

Werbung – in cooperation with Shiseido

GINZA EAU DE PARFUM is the latest fragrance by SHISEIDO and to me it feels like the perfect union of contrasts. With its heritage of more than 140 years SHISEIDO managed to amazingly well make use of its tradition and transfer it into modern spirit. The outcome is a fragrance that carries both strength as well as femininity. And to me personally, this is a very powerful mixture. One, I as well as most women can identify with as we all carry both sides within us and even though they might seem contrary at 1st sight they are the essence that builds us. Being a very feminine woman and strong at the same time to me is what I am and what I try to communicate to the world to inspire other women to freely express themselves and those contrasts. A fragrance like GINZA EAU DE PARFUM by SHISEIDO emphasizing the spirited and strongest facets of womanhood inspires me to live up to my full potential, be strong, brave and feminine at the same time. GINZA EAU DE PARFUM by SHISEIDO is based on a natural floral elegance which encounters wooden energy. A bouquet of flowers representing femininity completed by wooden elements which stand for strength.

A black dagger pierces the bottle of GINZA EAU DE PARFUM and sinks into the heart of the perfume to unfold its full power and symbolically reminds every woman that she already has her own power within herself! The shape in the center of the bottle also represents a geisha in a figurative sense – the symbol of Japanese femininity.

I don’t know about you but of course, there are many different things that make me feel confident and powerful. I guess we all have our little rituals that give us strength. As an example, being supported by my family and friends always reminds me of the inner strength I carry within me and this often gives me the power to complete and accomplish whatever the world challenges me with. I spend a lot of time reflecting about previous situations and what I can learn and take out of them to become even stronger as a person and often my friends and family have to serve as my sparring partners. So, for sure these people very dear to me are one of my biggest supporters when it comes to maintaining my strength as a feminine woman. And GINZA EAU DE PARFUM by SHISEIDO is the perfect fragrance to express this strong femininity!

I am sure that you as well have certain things that make you feel strong and powerful as well as feminine I would love to take the opportunity to encourage you to live both sides of yourself loud and proud as they might seem contrary in the beginning but do complement each other amazingly well!

xx Alex

xx Alex

Alexandra Lapp feels strong, powerful, and feminine with the new Ginza Eau de Parfum by Shiseido. Alexandra Lapp feels strong, powerful, and feminine with the new Ginza Eau de Parfum by Shiseido. Alexandra Lapp feels strong, powerful, and feminine with the new Ginza Eau de Parfum by Shiseido. Alexandra Lapp feels strong, powerful, and feminine with the new Ginza Eau de Parfum by Shiseido.

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